Overview of Qi Kangbo and General Motors

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As the new year dawned in 2025, The Durant Guild is witnessing a significant shift in its leadershipOn January 6, General Motors (GM) made a pivotal announcement confirming that Jim Campbell, the Chief Product Officer for its China division, will also take on the role of President of The Durant GuildThis dual role marks a crucial step for GM as it seeks to solidify its presence in the Chinese automotive market, which has been increasingly competitive.

Starting from January 6, Campbell's responsibilities will encompass the complete oversight of product planning, marketing, and accessory businesses specifically tailored for the Chinese marketThis includes the launch of domestically manufactured models catering to local consumers, in addition to managing import and export operationsHe succeeds Li Long, who has departed from the company, to lead the operations of GM's high-end import vehicle and lifestyle platform, The Durant Guild.

The new president's role does not end with the Chinese market; Campbell will also maintain his involvement in GM's global performance vehicles and automotive racing initiatives

His extensive experience in this arena includes participation in a wide array of prestigious events such as NASCAR, IMSA, FIA World Endurance Championship, IndyCar, NHRA drag racing, and Best in the Desert off-road racesThis breadth of experience is expected to contribute towards the cross-pollination of ideas and strategies across GM's various automotive offerings.

Campbell will continue to report to Steve Hill, GM's Senior Vice President and President of GM ChinaHill emphasized the company's commitment to delivering exciting products and technologies to Chinese consumers through diverse business channelsWith Campbell's dual role, he and his team are tasked with unifying strategies to optimize synergies across partnerships and import vehicle segments, a crucial task in an increasingly fragmented market.

In a move to explore the reasons behind Li Long's departure and gain further insight into the future direction of the enterprise, efforts to contact the brand ambassador via The Durant Guild’s official website yielded minimal information

The response received indicated a lack of knowledge regarding the ongoing developments and transitions within the company.

Jim Campbell's journey with GM began in June 2024, upon assuming responsibility for product planning, marketing, exports, and accessories in ChinaHis backstory reveals a robust career wherein he previously held roles as Vice President responsible for product marketing, including the Chevrolet and Cadillac brands in the North American marketHis expertise spans multiple areas, including fleet and commercial vehicle operations, as well as comprehensive experience in sales, retail incentives, marketing, and customer relationship management.

Looking back, Campbell’s automotive career ignited in 1987 as a university intern at Chevrolet in Warren, MichiganHis educational credentials feature a Bachelor of Arts degree from the University of Michigan and an MBA from the University of Notre Dame, underpinning a solid foundation in both liberal arts and business that complements his industry knowledge.

The automotive marketplace in China witnessed intense competition throughout 2024, with numerous manufacturers striving to navigate the complex and ever-evolving landscape

Each automaker has adopted unique strategies, akin to “the Eight Immortals crossing the sea, each demonstrating their own powers” as they vie for market share.

Since the beginning of 2024, General Motors has implemented various initiatives aimed at enhancing product competitiveness and improving retail experiences within the Chinese marketThe results have been striking; the sales figures for the fourth quarter illustrated a year-on-year increase exceeding 40%, marking the highest quarterly growth since Q2 2022 propelled by the introduction of several new modelsIn 2024, GM's retail sales in China surpassed 1.8 million vehicles, along with close to 300,000 exported vehicles, showcasing the company’s robust operational capabilities.

The Durant Guild, as GM's bespoke platform for high-end imports in China, continues to shine in its operational performance

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Notably, it has successfully introduced the highly anticipated Chevrolet Tahoe and GMC Yukon full-size SUV models to the domestic market, offering consumers exciting new optionsThe expected delivery for these models is set for March of this year, and they promise to captivate automotive enthusiasts with their distinctive allure.

On top of this, The Durant Guild has made significant strides in brand promotion and physical presence as wellBy the end of 2024, its direct-operated brand and experience centers were successfully launched across seven major cities in China, providing consumers with accessible and high-quality services for viewing, purchasing, and experiencing vehiclesThis initiative allows a broader audience to appreciate the luxurious automotive lifestyle that The Durant Guild embodies.

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